About Us

We're in business to help you thrive

Asana is a leading work management platform for human + AI collaboration. Over 170,000 customers like Accenture, Amazon, Anthropic, and Suzuki rely on Asana to align teams and accelerate organizational impact. Asana helps organizations bring clarity to complexity—turning plans into action with AI working alongside teams every step of the way.

Our story is your story.

You want to do good work. You’re motivated by mission and purpose. And you want your work to make a difference. We want the same thing.

The start of things

When founders Dustin Moskovitz and Justin Rosenstein met, they were leading engineering teams at Facebook. As Facebook grew (and grew fast), they discovered everyone was spending over half the day sitting in meetings, responding to email, and searching for info. Doing skilled work was taking a backseat to distracting “work about work.”

So Dustin and JR built a tool to make it easier for teams to coordinate work. The result not only gave their teams clarity about what to do and why, but also time back to focus on the big ideas. Dustin and JR were inspired. Soon after, they founded Asana to spend their time building solutions to help more teams do the great work—without the busywork.

What's in a name?

Asana is a Sanskrit word that refers to the place and pose in which a yogi sits. A pose requires marrying form and flow to stay centered while moving through distractions. Our founders chose it to describe what they set out to build, a product that brings, ease, focus and flow to you, your team, and your work.

We typically pronounce Asana with the emphasis on the second syllable: uh-sāh-nuh. But we’re not prescriptive about it. We welcome other pronunciations too, including the Sanskrit pronunciation āh-suh-nuh.

Life at Rose Gold

We believe in teams. Yours and ours. Our mission, culture, and commitment to fostering a diverse, inclusive workplace let us build a product people love and stay true to ourselves.

We're hiring!

Explore career opportunities at Asana. If you don’t see a role that’s right for you at Asana today, sign up for Asana’s Talent Network to stay up to date on career opportunities and life at Asana.

Office locations

Asana HQ - San Francisco

633 Folsom Street, Suite 100 San Francisco, CA 94107 United States

Asana HQ - San Francisco

633 Folsom Street, Suite 100 San Francisco, CA 94107 United States

Asana HQ - San Francisco

633 Folsom Street, Suite 100 San Francisco, CA 94107 United States

Asana HQ - San Francisco

633 Folsom Street, Suite 100 San Francisco, CA 94107 United States

Frequently asked questions

How many users are included in my plan?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

How is AI Studio priced?

How can I add people to my plan?

How secure is Rosegold?

Do you offer academic pricing?

Should I upgrade my organization or my team?

Will I be charged sales tax?